So I just picked up these little bad boys...yeah I know, I should have gone balls and went with the ear muff type, but these just seemed more realistic for rolling around the city....Point is they are tight and sound amazing, so Def worth the money.
So my homey Robert Farris (full name for google searches) posted a "new" Jay-Z video on my facebook. He does that sometimes....but i love him for it. Anyway, besides the video and song being tight, cause thats what J does, I noticed him repping a new brand of champagne....WTF???
For those who don't know, the brand of choice for rapper elites is-WAS Cristal....so 2 things came to mind for me 1) What the fuck brand is that? (cause I need it) and 2) What the fuck am I supposed to do with the bottle of Cristal in my fridge since its no longer baller to drank....I had to get to the bottom of this whole 'situation', ...I got quick to some research and found out some good stuff.
Now I realize this could possibly be quite old news to y'all, but please note I have been living in Asia for the past 5yrs so this shit is super fresh for me... and through brilliant Wiki surfing I was able to get 2 fun bits of info. First, my man J is beefing with Louis Roederer Cristal cause I guess the owner or CEO was not so hot about Cris being the brand of choice for hip-hop culture, and voiced this thru some interview...idiot. Second the brand Jay and many other rappers who got his back are now hyping is Armand de Brignac Now doesn't that just sound baller...but the story gets deeper.
Not only did I get my wiki on, but I even took the time to check the sources and came across this article on the hottest new champagne....if you dont read the shit its cool, I can sum it up, but its worth it to read. Basically this french dude is like "I'm French and I drink champagne, but I ain't never heard of Armand de Brignac"...interesting. The article (dude did mad investigative reporting) later calls out the company for being tied to 3Vodka, which is owned by Jermaine Dupri. 3Vodka has set up this Armand brand with a cheapo Champagne company in France called Cattier..I assume they used this Cattier so they would have legit claims to call the sparkly stuff in the super bling bottle "champagne'...hmmmm
So what we got here is Jay-Z and friends creating a brand out of nothing...taking some subpar bubbly, pimping out the bottle, and hyping it so tough that it sells for $300 a pop. And I bet this brand has been taking off in the clubs. Its a little scary what a little swagger and fame can get people to do. Don't get me wrong, I will have to try the stuff, but man....really?!? Jay did his marketing magic on this one.
